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CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED) - USD ($)
3 Months Ended 9 Months Ended
Apr. 30, 2020
Apr. 30, 2019
Apr. 30, 2020
Apr. 30, 2019
Income Statement [Abstract]        
Net revenue $ 1,249,373 $ 1,676,936
Cost of goods sold 782,982 936,369
Gross profit 466,391 740,567
Operating expenses:        
Advertising and marketing 427,743 1,067,396
General and administrative 552,904 1,083,610
Payroll and payroll taxes 662,656 1,566,840
Professional fees 582,875 1,550,257
Research and development 539 17,024
Depreciation and amortization 11,536 19,834
Rent 144,910 343,005
Total operating expenses 2,383,163 5,647,966
Loss from operations (1,916,772) (4,907,399)
Other income (expense):        
Interest expense (91,274) (175,864)  
Other income 1,790 3,280
Total other expense, net (89,484) (172,584)
Loss before provision for income taxes (2,006,256) (5,079,983)
Income tax provision
Net loss $ (5,079,983) $ (5,079,983)
Earnings (loss) per share:        
Basic and diluted $ (0.02) $ (0.04)
Weighted average number of common shares outstanding:        
Basic and diluted 128,513,739 123,071,192

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